10 Things To Keep In Mind On The Set Of A Local TV Spot Shoot
10. Bring enough expendables. You need to make sure you have more than enough batteries/battery life and tapes. Nothing is more frustrating (and looks more unprofessional) than running out of tape or...
View Article3 Helpful Hints For Formatting a Broadcast Commercial Script
COUNT YOUR WORDS An easy way to get a gauge of how long a script should be is the word count. For a: 30 second spot, try and stay between 60 to 100 words depending on the tone of the spot. A sincere,...
View ArticleStaff Favorites: Camel Beach Resort
This radio spot for Camel Beach Resort was created by Senior Audio Producer Tom Trezniowski. “There was a lot of sound design that had to go into this one,” said Tom regarding all of the background...
View ArticleProducing Radio Commercials vs. Producing Music
If you’re listening to the radio, chances are good that you’re either hearing a commercial or music. Although one is different from the other, they do have their similarities. Radio commercials tend to...
View ArticleStaff Favorites: North Dakota State Fair
This spot was created by Audio Producer Scott Spaulding for the North Dakota State Fair. But this isn’t your average state fair, because this one features performances by Kid Rock AND Cheryl Crow! Rob...
View ArticleSuper Bowl commercial hints at Samsung vs. Apple
As those of you who watched this year’s Super Bowl commercials may have noticed, Apple failed to show an ad this year. The reason why this is notable is because Apple made arguable one of the most...
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Commercials in 2022: The Year of the Consumer
With the help of such location-based technologies such as Foursquare, people everywhere are leaving digital trails of where they been and who they were with from their smart phones. For many, it is a...
View ArticlePropulsion Hall of Fame Inductee #3: “QB Calls For A Free Month” for HBO (2000)
Who did HBO sign for a game-winning Hail Mary radio commercial to promote its line-up of shows back in 2000? Its this Hall of Famer from Paul Turner Productions, where legendary programs like the...
View ArticleSee how Coca-Cola’s commercials have grown up over the years…
1950s 1960s 1970s 1980s 1990s 2000s The post See how Coca-Cola’s commercials have grown up over the years… appeared first on Propulsion Media Labs News.
View ArticleKmart “Ship My Pants” Ad: Childish Humor Brings Grown-Up Results
Some have called it childish, immature, and even vulgar. The rest of the online world calls it over 11 million views on YouTube and one of the more successful and hilarious viral video campaigns to...
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